
Top University Marketing Trends to Watch in 2025: Engaging Gen Z Students
Discover university marketing trends that uses higher education web design, social media strategies, and student engagement tools to attract Gen Z students in 2025.
challenging the status quo
OakTheory is a women of color–owned web design and development studio. We build websites, brands, and digital products for nonprofits, universities, and organizations doing meaningful work.
Years in Practice
Projects Delivered
WOC Leadership
Star Reviewed
We’ve worked with clients and brands of all stages and across many industries. Here are some clients we’ve worked with prior to founding OAK THEORY:
Meet the founders
We integrate advanced AI tools into our creative workflow to uncover patterns, predict user behavior, and deliver smarter, faster, and more tailored solutions for our clients.
Learn more

Discover university marketing trends that uses higher education web design, social media strategies, and student engagement tools to attract Gen Z students in 2025.

Drive brand consistency by transforming fragmented design processes with pattern libraries and clear guidelines that align teams across digital touchpoints.